This practical workshop is designed for startups, freelancers and early-stage businesses who want realistic, low-cost ways to attract their first customers and start building momentum.
We’ll focus on practical actions you can take immediately, without needing a huge budget, large audience or complicated marketing strategy.
We’ll cover:
- Identifying who your ideal first customers actually are
- Simple ways to test demand and get early feedback
- Using your existing network without feeling awkward
- Finding leads through social media, partnerships and local communities
- Building trust and credibility when you’re new
- Following up confidently and turning conversations into sales
- Low-cost marketing ideas that work for small businesses
- Common mistakes that stop businesses getting traction early on
Whether you’re launching a side hustle, freelance business, product or service, this session will help you focus on practical steps to start getting real customers - not just likes and followers. If you're starting from scratch, this one is for you!
Please note: This workshop is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.