Getting the most out of social media

The smaller your brand, the more help social media will be to your business.

What to expect from this event

This workshop looks at how to make the most of the top social networks today, particularly when you don’t have lots of time or money!

Social media is basically free advertising – the main cost being the time you invest in updating your feeds. Time is a valuable commodity and many small businesses can feel like they’re treading water day after day.

By the end of the session, attendees will be able to identify the best social networks that align with their business goals, be more confident with creating and curating good engaging content and leave with a more strategic mindset.

This session will include:

• Using social media in a commercial and professional context

• Business benefits – from customer service, to sales generation, and free PR to SEO

• The main platforms – Facebook, Instagram, Twitter, LinkedIn etc.

• Which channels could be best for your business type and customer base (demographics)

• Getting started or revitalising an existing page - how to get your ‘reach’ figures up

• Top tips to get going – authentic content ideas (never be stuck for what to say)

• Segmenting customers and ‘geo-targeting’ prospects in your area for sales success

• Good tools for creating content quickly and more...

Want to find more local support?

Visit Business Gateway East Dunbartonshire

Essential Info

23rd March 2020

09:30 - 12:30

McGregor House
10 Donaldson Crescent
Southbank Business Park


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