From Idea to Reality: Launching your Business

This session will help you to understand the important steps required to plan for the launch of your new business. It will help you to identify the requirements of your potential customers, the research that you will carry out, and the resources you will need to get your business launched.

Launching a new business requires a deep understanding of who your customers will be, and why they would buy from you. To help you increase your potential for success, we’ll help you to understand how to research your market, assess your competitors and develop a compelling marketing plan. We’ll also cover key decisions, and essential steps needed to take to plan for success.

We will cover:

• The importance of fully understanding your target market
• The need to identify your potential customers and their needs/desires
• How to assess your competitors, and find ways to be different
• The role of marketing in a successful business
• An introduction to the main business formats
• A basic overview of key tools to manage your business finance
• The importance of understanding how much funding you’ll require to get started
• Why a viable plan is essential, and how you can start planning

Workshop outcomes:

After this training session you will understand the information that you’ll need to find out to launch your unique new business, and then the next steps to take to plan ahead.