From Cringe to Connection: writing your About Page

The thought of storytelling might make you cringe, but it doesn’t have to.

This session is designed for business owners who know they need a strong About page but would rather do their own tax return than write about themselves.

We'll explore why storytelling remains one of the most powerful tools for building connection with your audience, and more importantly, how to approach it without sounding like a walking cliché. You'll discover what makes people want to read about you and your business.

We'll focus in particular on that most dreaded of all web pages: your About section.

You'll leave this session with a draft About page ready to publish – one that sounds like you (on a good day), makes sense to your audience, and starts building trust from the get-go.