Finding your Niche with Video

If you want to engage your market via video content, then this course is for you. This Workshop will help you identify your business niche, how to create emotive content for video that will excite and engage your market.

This course is all about the content you put in your video advertising, identifying your customer's persona and the creative messaging that will help you stand out in your industry.



In this workshop we will focus on video marketing content, so if you have an understanding of basic editing and shooting video from your mobile (- this will help but it is not essential.

Taking this workshop will give you the fundamentals skills in video advertising, what content resonates with your market, building your brand with video and how to capitalise on any engagement with your audience.

* The outcome of the course will help you execute on the following:
* Building your customer persona for video.
* How to sell your product / service emotively rather than traditional features and benefits focused advertising.
* How to maximise engagement with your video advertising.
* Build your brand with video content