Facebook for Business

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.

What to expect from this event

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The workshop will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.

Additional venue info:

Disabled access: Yes

Disabled facilities: Yes

Want to find more local support?

Visit Business Gateway Argyll & Bute

Essential Info

22nd January 2020

10:00 - 13:30

Training Room 2, Argyll and Bute Council
Whitegates Road
Lochgilphead
PA31 8SY

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