Engaging Online Content - Renfrewshire

Engaging Online Content – A Practical Webinar for Renfrewshire Businesses

Creating content that captures attention and delivers results is one of the biggest challenges for modern businesses – especially when you're juggling other responsibilities.

This 3-hour interactive webinar is designed specifically for small to medium-sized businesses, who want to improve the quality and consistency of their online presence without overcomplicating things.

We’ll explore what makes content truly engaging and how to speak directly to your ideal customer.

You’ll learn how to use simple storytelling techniques, choose the best formats for your business, and create a weekly content plan that saves you time and increases visibility.

Learning outcomes:

• Understand your audience and tailor your content to their needs
• Discover the core principles of engaging, scroll-stopping content
• Learn which content formats work best on platforms like Facebook, Instagram, and LinkedIn
• Create a simple, effective content calendar that fits your goals and resources
• Get hands-on with tools like Canva, ChatGPT and Trello to streamline your content creation

Whether you’re just starting out with content marketing or looking to refresh your strategy, this session is packed with actionable advice, and ideas you can implement straight away.

Delivered by an experienced digital consultant, this free session is brought to you by Business Gateway Renfrewshire to help businesses grow and thrive online.