Email marketing for business – DigitalBoost

By the end of this webinar, you will be able to understand how to:

• Target the right audiences
• Create a quality marketing email and how to measure its effectiveness.
• Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
• Identify the different components of a successful email campaign, including design, HTML v text and other formats.
• Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
• Legal requirements that you need to follow will also be covered.

Please note: A link to access the webinar will be sent to you in your booking confirmation email. You may need to look in your ‘Clutter’ or ‘Spam’ folder to find it.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.