Email marketing for business – DigitalBoost

A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.

What to expect from this webinar

By the end of this webinar, you will be able to understand how to:

  • Target the right audiences
  • Create a quality marketing email and how to measure its effectiveness.
  • Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
  • Identify the different components of a successful email campaign, including design, HTML v text and other formats.
  • Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
  • Legal requirements that you need to follow will also be covered.

Please note: A link to access the webinar will be sent to you in your booking confirmation email. You may need to look in your ‘Clutter’ or ‘Spam’ folder to find it.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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Essential Info

27th September 2021

10:00 - 11:30

National (all regions)

Webinar

COVID-19, Digital Marketing, E-commerce, Growing your business.

National Webinar - available to everyone across Scotland
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Can't attend this Event?

Watch one of our Online Tutorials