East Dunbartonshire Women in Business - webinar

In view of the current circumstances, we have decided to go ahead with this event via Zoom, limiting the workshop to covering the theme originally arranged for this session and our "Spotlight on" session.

The theme is what small businesses can do to raise their profile and build a reputation through PR. The presenter will talk about what PR is, how it differs from advertising and how it is a cost effective way to reach key stakeholders. At the heart of PR is storytelling so we’ll look at ways to identify a good news story and help attendees identify their key messages. We will also hear from our "Spotlight on" business for this month, coach Julie Cullen.