What to expect from this webinar
Diversification is a growth strategy that involves entering into a new market or industry - one that the business doesn't currently operate in - while also creating a new product for that new market.
There are several different types of diversification:
- Horizontal diversification
- Concentric diversification
- Conglomerate diversification
- Vertical diversification
Key Learning Outcomes: Deciding how and when to diversify will require:
- detailed market research for the new product or service
- a thorough assessment of customer needs
- a clear product development strategy and market testing
Want to find more local support?
Visit your local officeEssential Info
4th February 2021
10:00 - 12:00
Lanarkshire
Webinar
Growing your business.
Can't attend this Event?