DigitalBoost Coaching Session: How to Implement Paid for Advertising

Looking to implement paid-for advertising as part of your digital marketing activity or got some basic experience but looking to optimise the channel? This session is for you.

What to expect from this webinar

We will cover:

  • The principles of online advertising
  • Planning techniques
  • A practical demonstration of how to set up paid advertising across Facebook, Twitter & Google Ads
  • How to measure and evaluate the performance using advertising platform metrics and Google Analytics

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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Essential Info

20th April 2022

10:00 - 12:00



Advertising & Marketing, Sales, Social Media.


Can't attend this Event?

Watch one of our Online Tutorials