Digital Marketing: The Essential Guide

Learn the key principles of digital marketing and how develop results-focused essential skills using the right tools. From identifying the right channel to evaluating campaign performance for your business. This workshop was developed to help your businesses confirm the online demand for your product or service. You will learn the essential principles of digital marketing and how to apply these to your business with practical take-aways you can implement straight away.

• How to develop a plan with performance measures
• How to brief or begin the website design and development process
• What Google likes and looks for in a website
• What to do and what not to do when developing a social media plan
• How to manage user reviews and deal with online complaints