Digital Marketing - How it Works

This workshop will be delivered online using Zoom – onboarding instruction will be issued to delegates prior to the meeting

In this session you will learn how to set clear marketing goals for your business, better understand your customers and their needs, and identify the right marketing channels to reach them. We’ll also review practical and time efficient approaches to content marketing, as well as look at the key analytics you can be using to monitor and evaluate your digital marketing activity.