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Digital fundamentals for tourism businesses

An introductory session to the fundamental elements of promoting and managing your tourism business online.

What to expect from this webinar

At the end of this webinar you’ll have learned about:

  • Getting your business visible online with the right content, at the right time, on the right platforms.
  • Assessing the quality of your online presence and knowing if you reach your intended audience.
  • The different online booking and distribution platforms available to tourism businesses.
  • Cost-effective digital marketing, including reducing your carbon footprint.
  • The first steps in ensuring your content is SEO (Search Engine Optimisation) friendly.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

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Essential Info

27th October 2022

11:00 - 12:00

National (all regions)

Webinar

Business Development, COVID-19, Digital Marketing, Growing your business, I.T..

National Webinar - Available across Scotland
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