Digital fundamentals for tourism businesses

At the end of this webinar you’ll have learned about:

• Getting your business visible online with the right content, at the right time, on the right platforms.
• Assessing the quality of your online presence and knowing if you reach your intended audience.
• The different online booking and distribution platforms available to tourism businesses.
• Cost-effective digital marketing, including reducing your carbon footprint.
• The first steps in ensuring your content is SEO (Search Engine Optimisation) friendly.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.