Design-Led Innovation: Big Ideas for Small Businesses

Running a small business means juggling constant challenges—finding customers, standing out, adapting to change, and making the most of limited time and resources. Design-led innovation isn’t just for big organisations with big budgets. It’s a practical, accessible approach that helps small business owners make smarter decisions, improve products and services, and uncover new opportunities.

Join us for a full-day, hands-on workshop designed specifically for SMEs, sole traders, and one-person businesses. Lunch and a goodie bag are included.

You’ll learn how to:

• See your business through your customers’ eyes and uncover what they really need
• Spot opportunities for growth, efficiency, and differentiation
• Test ideas quickly without wasting time or money
• Build confidence in creativity and problem-solving
• Use simple, repeatable tools you can apply immediately

We’ll also be joined by Fraser Docherty of Beer52, who will share his experience of building successful Scottish brands.

Whether you want to refresh your offer, improve your customer experience, or find smarter ways of working, this workshop will give you the structure, confidence, and inspiration to innovate—on your scale.

This workshop is for businesses that:

• Are trading and based in the City of Edinburgh
• Are open-minded and ready to learn
• Are looking to grow

Please let us know any dietary requirements in the accessibility section of the booking form.