Customer Persona: How to identify the tools that will help you uncover insights about the people who matter to you

Customer Personas are used to help you understand key traits, behaviours, goals, responsibilities, and needs of a specific type of user and then look at how you will attract the best customer segments for your business.

This is a two part reservation for the events listed below.

Week 1: Tuesday 18th October 2pm - 4pm

Roddy McLean will be talking about the universal challenges of digital marketing / the importance of content marketing as a brand building tool and the corresponding need for deep understanding of the target audience followed by introduction of the audience persona roadmap process.

Week 2: Tuesday 1st November 2pm - 4pm

This will be a practical session focusing on the persona roadmap process itself and how to walk through the various steps.

Booking this event will automatically reserve your space for both webinars. Please not these webinars are for businesses based in Dundee, Angus and Perth.