Crisis PR And Managing Your Reputation

The words you choose will either reassure your customers and help you get through a tough time, or risk making things worse.

This session is delivered by former BBC Scotland journalist Colin Kelly who will help you prepare a comprehensive crisis communications plan for your business.

You'll learn what to say, what not to say, how to maintain composure in the face of great challenges and how to get things back on track as quickly as possible.

The session will look at examples of how other businesses have handled serious events outwith their control and you'll practice the tools and techniques you can use to give you the best chance of survival.

Packed with simple hints and tips that will make your business more resilient and make you a stronger, more powerful communicator.