Creating value for your customers

Learn how to differentiate your business from competitors and stand out from the crowd by developing products or services your customers will love.

What to expect from this webinar

It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition.

Topics covered include:

  • How to create value for your customers
  • The Value Proposition Canvas
  • Understanding and maximising your value proposition
  • The Customer Journey Concept
  • Customer segments, needs, pains and gains

This webinar will be held on GoToWebinar.

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Essential Info

6th October 2021

14:00 - 16:00

National (all regions)


Business Development, COVID-19, Growing your business.

National Webinar - Available across Scotland

Can't attend this Event?

Watch one of our Online Tutorials