Creating Social Media Ads That Convert – Placing Ads on Meta, Building Audiences and Generating Leads

If you’ve boosted posts but never quite seen results – or you’re finally ready to start using Meta Ads like a pro – this practical session is for you. This course is aimed at those in business who are ready to step up their ads on Facebook and Instagram. The course is a practical session and will walk you through the essentials of building effective ad campaigns that convert.

We’ll cut through the jargon and show you how to target the right people, write ads that stop the scroll, and generate leads without wasting your budget.

You’ll learn:

The difference between boosted posts and real Meta Ads
How to create and set up a campaign using Meta Ads Manager
Tips for writing ad copy and choosing images that get results
Building warm and cold audiences – who to target and why
What makes a good lead generation ad (and how to track it)

This session is focused on action. If you’re ready to get started with Meta Ads – or if you’ve dabbled before but want to get serious – we’ll help you build a foundation that gives you a better return on your spend.