Creating Meaningful Connections on LinkedIn, Including Profile Optimisation

LinkedIn is more than just an online CV – it’s one of the most powerful platforms for building business connections, generating leads, and growing your personal or professional brand. But most small business owners don’t use it to its full potential.

This hands-on session will walk you through how to improve your LinkedIn profile and use the platform more strategically to make real connections with people who matter to your business.

You’ll learn:
How to optimise your LinkedIn profile so it’s clear, credible, and compelling
What makes a good first impression on LinkedIn (and what to avoid)
Ways to grow your network organically – without spamming
How to engage with the right content and start real conversations
Tactics for getting found by the people you want to do business with

Whether you’re brand new to LinkedIn or you’ve had a profile for years but felt like you never quite “got it”, this course will help you use the platform with more purpose – and see better results from the time you spend there.