Creating an effective email marketing strategy

Email marketing is one of the best marketing channels to engage with your audience. This webinar will guide you through creating an email marketing strategy.

What to expect from this webinar

Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you're looking to optimise your email strategy, this webinar enable you to:

  • Adopt email marketing into your wider marketing strategy and gain insight into your target audience
  • Understand the key stages of an effective marketing strategy
  • Segment your audiences and to target and position your offering to them effectively
  • Create a value-driven and customer-focussed content for email marketing whilst measuring and testing it's effectiveness
  • Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
  • Optimise the different components of a successful email campaign
  • Use reporting and key metrics to make sure your campaigns are successful
  • Be compliant with legal requirements relating to email communications and use best practices for escaping the spam folder

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.

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Essential Info

9th July 2024

09:30 - 11:30

National (all regions)


Advertising & Marketing, Content Creation, Digital Marketing, E-commerce.

National Webinar - Available across Scotland

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