Content strategy

70% of marketers are actively investing in content marketing, as more and more businesses are now using content as a key pillar of their business planning. Creating effective content can give you an edge on your competitors, help position your brand, engage your target customers and help persuade purchase of your products and services. But how do you work out what content you should be creating and where your content should be to create maximum impact? This workshop will cover:

• What content is, types of content and the importance of a content strategy
• Key building blocks of creating your own content strategy
• How to match your content to the customer journey
• Top tips for creating engaging content