Competitor Analysis - What are your competitors up to?

Aim of event: Before embarking on any business venture (and all through the lifetime of your company) it is critically important to do some basic competitor research e.g. where are they based, what do they sell, who are their customers etc. the output from this should form a very important part of your digital strategy.

Event Description:

• What is competitor analysis?
• Why do I need to do competitor analysis and when?
• An overview of the tools used to find what your competitors are up to.