Choosing the write SEO Strategy for your website

If you’re not sure what kind of SEO your website needs, you’re not alone.

This practical session is for business owners and marketers who want to stop guessing and start growing. We’ll walk you through how to choose the right SEO strategy for your business, whether you're targeting local searches, offering services, or running an online store.

You’ll learn:

• The differences between local, traditional, and ecommerce SEO and how to know which fits.
• How to define your customer persona and align your strategy with real search intent.
• What type of content, keywords, and structure will work best for your website.
• How to use AI tools like ChatGPT and Gemini to speed things up, without losing strategy.

You’ll leave with a clear direction, a practical starting point, and the tools to build a strategy that actually gets your business found.