Choosing the Best Marketing Tactics to Reach Your Goals

This session will help you focus your efforts on the marketing tactics that truly support your business goals. Whether you’re looking to grow awareness, attract new customers, or increase sales, success starts with a clear plan and practical actions.

In this guided session you will explore:

• How to define measurable marketing goals aligned with your business objectives
• The importance of targeting the right audience, at the right time, in the right place
• How to select tactics that match your stage of growth, budget, and capabilities
• Common pitfalls of scattergun marketing — and how to avoid them
• Practical tools to map, plan, and prioritise your next steps

By the end of the session, you’ll have a clearer understanding of how to focus your marketing activity, maximise return on investment, and build a strategy that supports sustainable growth.