Business Start Up Course

This informal session provides an overview of what's involved in getting a product or service ready to introduce into the market and what's involved in preparing to trade.

What to expect from this event


  • Identifying individual motivators and values
  • Market and competitor research methods
  • Introduction to the principles of marketing
  • Developing an product or service to meet market needs
  • Creating a business identity and developing a brand
  • An introduction to e.commerce using web sites and social media
  • Preparing a business plan document for investors
  • Operational modelling, how it will all work
  • Financial modelling and the preparation of forecasts
  • The UK business taxation framework and compliance obligations
  • Other general and sector specific legal obligations
  • Being as personally prepared for trading as possible
  • Where to find out more


The session will provide a framework that enables you to test the viability of your business idea, identify the size of the market and what customers are looking for, identify what competitors are offering, how your offering can be different, what resources and skills you need, how you can meet the target customer needs and how you can prepare for the demands of trading.

The sessions includes short presentations, group discussions, case studies, exercises and opportunities to learn from each other.

Want to find more local support?

Visit Business Gateway Shetland

Essential Info

8th February 2020

09:30 - 16:30

Train Shetland
North Gremista Industrial Estate

Starting Up.


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