Business Recovery: Restarting your Business

In 2020, customer attitudes, behaviours, spending habits and expectations have changed significantly. More than ever before, people want to do business with brands they can trust. Is your business ready to thrive in a post-COVID world?

In this two-hour webinar, we’ll show you how to put your customers’ changing needs at the heart of your plans for restarting after COVID-19, so that you can ensure that your products and services, communications and targeting strategy remain relevant and effective. We’ll work through an eight-step checklist to assess and improve the resilience of your business brand, including how to health-check your online brand to ensure that your communications stand out from the crowd.

Learning outcomes:

• Learn to profile your customers, and how to make practical use of your profiles for communications & business planning

• Learn a simple process to identify and address any weaknesses or development areas in your business, for a more resilient brand

• Know how to troubleshoot the common, avoidable pitfalls that weaken your digital brand