Build Your Own Digital Marketing Strategy

With customers choosing brands whose messaging, marketing and values go beyond the product, the need to rapidly transform your marketing efforts digitally, is critical to ongoing engagement and success.

This online session will walk through how to create a digital marketing strategy from scratch that will be comprehensive and help you accomplish specific goals of your choice. By the end of the session, attendees should be able to...

1. Determine What You Want to Accomplish

2. Understand the Digital Sales Funnel

3. Create Buyer Personas

4. Determine Where to Find Users At All Funnel Stages

5. Implement Specific Guidelines to Reach Your Goals

6. Incorporate Automation & Personalization