Branding - Your logo is just the tip of the iceberg

There is a misconception that brands are just for large corporations with even larger budgets. A brand is the way a company, organisation or individual is perceived by those who experience it.

In this session we will discuss what makes a brand and how you can break down all the elements to ensure you are speaking to your audience.

Understanding the elements that make your brand can help you look at your messaging to adapt and cope in these changing and challenging times.

We will introduce

- The Branding Iceberg

- Your brand compass

- Brand voice

- Brand Impact