Brand vs Visual Branding: What’s the Difference?

Are you baffled trying to distinguish between ‘brand’ and ‘visual branding’?

What to expect from this event

Are you baffled trying to distinguish between ‘brand’ and ‘visual branding’? Although not the same, when they align they support each other to build trust and to create recognition and consistency across a purpose-driven business.

At this in-person event you'll learn the difference between a brand and a visual brand. You'll be shown how to recognise the difference between a logo and a full visual branding system and also learn how visual branding supports and strengthens a brand via colour, typography, imagery and layout. You will also gain an understanding of how brand strategy and visual identity come together to communicate a brand.

PLEASE NOTE - THIS EVENT WILL BE HELD AT THE E-CENTRE, 1 COOPERAGE WAY, ALLOA, FK10 3LP

Additional venue info:

Disabled access: Wheelchair access to all floors via lift

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Essential Info

21st January 2026

12:00 - 14:00

In Person

eCentre
The E Centre
1 Cooperage Way
Alloa
FK10 3LP

Branding.

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