Brand vs Visual Branding: What’s the Difference?

Are you baffled trying to distinguish between ‘brand’ and ‘visual branding’? Although not the same, when they align they support each other to build trust and to create recognition and consistency across a purpose-driven business.

At this in-person event you'll learn the difference between a brand and a visual brand. You'll be shown how to recognise the difference between a logo and a full visual branding system and also learn how visual branding supports and strengthens a brand via colour, typography, imagery and layout. You will also gain an understanding of how brand strategy and visual identity come together to communicate a brand.