Brand Strategy for Business Owners

Stand out from the crowd; increase customer loyalty; increase reach and awareness; make tough decisions about product or service diversification: whatever challenges your business may be facing, having a clear and consistent brand identity can help you tackle them. We cover the why, how and what of brand development, so you can make better decisions for your business: now and in the future.

Learning outcomes:

Understand what is meant by ‘brand’ in the widest sense

Understand the link between brand and resilience

Understand how to follow a simple process to identify and address any weaknesses or development areas in your brand, for greater resilience