Brand Personality: The Secret Weapon Behind Every Sale

Bring your brand to life and boost conversions

“A strong brand personality—one that resonates emotionally—can boost customer lifetime value (i.e. sales) by over 300% and is a key driver of enduring loyalty.”

In this practical workshop, delegates will focus on developing a clear brand persona designed to build stronger relationships, enhance reputation, and drive sales. The session will guide participants through selecting a brand archetype, establishing tone-of-voice principles that reflect their organisation’s values and ambitions and how to turn this into marketing content.

Each delegate will be provided with a Brand Personality Canvas template to capture their work during the session. By the end of the workshop, participants will leave with a completed brand persona framework that makes it easier to create consistent content, build trust, and strengthen customer loyalty driving an increase in sales.