Better Blogging

Learning objectives

1. How to use blogs to improve your SEO and drive potential customers to your business
2. How social media and blogging can be used effectively to benefit your business
3. Key considerations that should be taken into account when writing a blog for business
4. How users interact with content when reading a blog and how this can impact how you structure and lay out of your blog.
5. The importance of understanding your customer/target audience and designing your content accordingly
6. How to use keywords, meta-data and media to get your blog noticed/discovered