An Introduction to Developing your Company’s Brand

As Amazon's founder Jeff Bezos said, “a brand is the very identity of a company”.

Branding is the heart of your business. It is not just about your logo! It portrays who you are and expresses how you will deliver your customers needs and expectations.

It informs messaging, visual design, how you interact with customers and employees and informs everything that you do through digital and print communications.

This workshop will explore all the elements of developing and managing a brand from developing your core values and business personality to how it should be used effectively and consistently both internally and externally within your business.

We’ll look at examples of companies who have developed a great brand and do it well and explore some that don’t, and why.

We’ll also consider how best to maximise your brand across all your different communication channels from social media to print and how to position your brand best within your content.

Finally we’ll explore some tools that are available to help you maximise your brand effectiveness.

Book your place today and develop a brand strategy that works effectively for your business.