An introduction to blogging for small businesses: webinar

Whether you’re a start-up business or already an established company, blogging is a vital part of growing your audience and customers.

This workshop will show you how to get started with a blog; ideas for blog content; and what you need to know to run a blog successfully.

The workshop will cover topics such as:

• What is blogging, and why do you need to do it?
• How and where to start your blog
• How to create great content
• How to structure the perfect blog post
• What bloggers need to know about HTML
• How to develop “blogging discipline”
• When to use “guest” and “ghost” bloggers
• Sharing your blogs on social media.