An introduction to Artificial Intelligence (AI) for small businesses

This practical webinar will examine how AI can help make your marketing more efficient. AI isn’t the future, it’s here now, with free tools and systems that could help businesses of all sizes.

What to expect from this webinar

You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.

This webinar will cover:

  • What is Artificial Intelligence
  • Current AI tools and systems to use right now (including ChatGPT and MidJourney)
  • Automating digital content for blogs and social media
  • Using AI for business strategy and customer profiling
  • The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.

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Essential Info

3rd September 2024

18:00 - 20:00

National (all regions)


Advertising & Marketing, Artificial Intelligence (AI), Content Creation, Digital Marketing.

National Webinar - Available across Scotland

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