Advertising with Social Media

Social media advertising is becoming increasingly popular with businesses and recent research shows that this trend is set to continue, as paid social media is being seen as an essential part of a coordinated social media strategy.

If you don’t understand how advertising works across the main social media channels you could end up wasting a lot of money. The aim of this workshop is to give you a basic understanding of how advertising works on social media, with particular reference to the big three channels, Facebook, Twitter and LinkedIn.

At the workshop you will:

 Learn how social media advertising is different to traditional advertising  Understand the strategy behind successful social advertising  Learn how to build your ideal audience on the big three networks  Learn how to use social advertising to show more of your content  Learn how to target people who have visited your website  Learn how to build your email list  Learn how to attract your ideal customers  Understand the different payment options and how to maximise your budget

Who Should Attend?

The event is ideal for business owners, marketing professionals, social media managers, sales professionals and all those who want to have an understanding of how they can use social media advertising to achieve their business objectives. "