A Gentle Introduction to Measuring the Return on Your Marketing Activities

Don’t feel overwhelmed by jargon, numbers, or complicated tools!

This plain-English, beginner-friendly workshop is designed to help you start measuring the impact of your marketing with confidence. You don’t need to be a data expert or have fancy software — just a desire to understand what’s working, what’s not, and how to make better decisions.

We’ll cover:

· What “Return on Marketing” really means (without the buzzwords)

· Simple ways to track the success of your activity — even on a small budget

· Common marketing goals and what to measure for each one

· Easy tools and methods to get started

· How to make sense of the numbers and apply them to future plans

Whether you’re promoting a business, managing a campaign, or just starting out in marketing, this session will give you practical knowledge you can put to use straight away — no spreadsheets or stress required.