Digital marketing can create significant opportunities to attract new customers, increase sales and strengthen your market position, but only when activity is focused, measurable and aligned with wider business goals.
This session will help you move beyond disconnected campaigns and identify where digital marketing can have the greatest commercial impact.
You'll learn how to:
- Build a clear digital marketing strategy
- Choose the most appropriate channels and create content that supports customer acquisition, conversion and retention
- Assess what is working, improve return on investment and avoid wasting time and budget on activity that does not support growth
The workshop will cover areas such as social media, email marketing, search, paid advertising, website performance and customer data.
We’ll consider how different channels can work together across the customer journey, from initial awareness through to purchase and repeat business.
Why attend
You’ll leave with a clearer understanding of your digital growth opportunities, practical ideas you can apply immediately and a focused action plan for using digital marketing to accelerate your business.
This workshop is suitable for business owners, directors, marketing professionals and commercial teams.
