Great businesses don’t just sell products or services - they create trust, recognition and a reason for customers to choose them.
Join Michelle Brown for this practical webinar exploring how branding and marketing work together to help small businesses stand out, attract customers and grow sustainably.
Designed for West Lothian businesses, this session will help you better understand how your business is seen by others - and how to market yourself more clearly and confidently.
We’ll cover:
- What branding really means (beyond logos and colours)
- Understanding what makes your business different
- Creating a brand people remember and trust
- How to communicate your message clearly and consistently
- Choosing the right marketing channels for your audience
- Building visibility both online and offline
- Networking, referrals and word-of-mouth marketing
- Practical low-cost marketing ideas for small businesses
Whether you’re just getting started or looking to refresh your existing business, this workshop will give you practical ideas and strategies you can start using straight away.
Please note: This workshop is for businesses based in West Lothian only. Slides and materials will be shared with attendees only after the session.