Facebook Shops: How to set up your online store on Facebook & Instagram - Webinar

According to Mark Zuckerberg (CEO of Facebook), one way that businesses are surviving during this pandemic is by moving more online.

“We’re seeing a lot of businesses that never had online presences get online for the first time, and we’re seeing small businesses that had an online presence now make them their primary way of doing business,” he said.

“This isn’t going to make up for all of the lost business, but it can help. And for lots of small businesses during this period, this is the difference between staying afloat and going under.”

Facebook Shops (or Shops for short) allow small businesses to build an online store and sell things directly across Facebook’s family of apps, including Facebook and Instagram.

Business owners can create a dedicated “shop” section on their Facebook Page or Instagram profile and build out a catalog of products and services that visitors can browse, save, share, and even purchase.

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