In this session, photographer and business owner Iska Birnie will talk openly about the realities of pivoting and evolving a small business.
Drawing on her own journey, Iska will explore how businesses naturally change over time, from refining services and responding to new opportunities, to adjusting direction when your interests, skills or the market shift. She’ll share practical reflections on recognising when it’s time to tweak your offer, how to transition without starting from scratch, and how confidence plays a key role in embracing change.
This session is ideal for anyone who feels their business has outgrown its original idea, is considering a new direction, or wants reassurance that pivoting isn’t a failure, it’s often a sign of growth.
Attendees will leave with encouragement, real-life insight, and practical takeaways to help them think differently about the next stage of their business.