This workshop aims to help you identify your customers, understand your competitors, and plan an effective marketing strategy.
The workshop will look at:
- Understand why Market Research is key to creating a business plan
- Identify different Market Research methods
- Learn how to utilise Market Research tools within your business
- Understand how to implement a Marketing Plan & Calendar
There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
Other sessions in this series:
(You can do these 4 sessions in any order).
NB: This session is for businesses based in City of Edinburgh, East Lothian, Midlothian and West Lothian only. You will only receive materials from the workshop if you attend. Please don't book unless you are able to attend and make sure you cancel if you are unable to make it.