Essential information

15:00 - 17:00 Edinburgh City Council
Waverley Court, 4 East Market Street
Edinburgh
EH8 8BG

This workshop aims to help you identify your customers, understand your competitors, and plan an effective marketing strategy.

The workshop will look at:

  • Understand why Market Research is key to creating a business plan
  • Identify different Market Research methods
  • Learn how to utilise Market Research tools within your business
  • Understand how to implement a Marketing Plan & Calendar

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.

Other sessions in this series:

(You can do these 4 sessions in any order).

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