Essential information

09:30 - 13:00 The Standard
139 High Street
Dumfries
DG1 2QT

Are you new to social media marketing or struggling to know where to focus your efforts?

Join Kirstie Adamson for this free, practical workshop designed for business owners and employees who want to make better use of Facebook, Instagram and LinkedIn to promote their business.

This session will help you understand the strengths of each platform, how to create content that attracts attention and builds trust, and how to manage your social media activity without it taking over your day.

Topics include:

• Choosing the right social media platforms for your business
• Setting up and optimising business profiles
• Creating content that informs, engages and converts
• Images, video and content planning
• Building visibility and encouraging engagement
• LinkedIn for networking and business development
• Content calendars and scheduling tools
• Measuring performance and maintaining momentum
• Common mistakes to avoid

You'll leave with:

• Greater confidence using social media for business
• Practical content ideas you can use straight away
• A simple framework for planning your social media activity
• Clear next steps for growing your online presence

Light lunch and networking included.

Additional Venue Info

Disabled Access: yes

Disabled Facilities: yes

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