Hate the idea of “selling yourself”? Feel awkward talking about what you do, following up leads, or asking for the sale?
You’re not alone - and the good news is that great sales doesn’t have to feel pushy, scripted or uncomfortable.
This practical workshop is designed for business owners who want to win more work in a way that feels natural, authentic and true to who they are. Whether you’re an introvert, dislike networking, or simply don’t want to come across as “salesy”, we’ll show you how to build confidence and turn conversations into customers.
We’ll cover:
- Why sales is really about solving problems, not pushing products
- How to talk about what you do with confidence
- Asking better questions to understand what customers actually need
- Following up without feeling awkward
- Handling objections naturally
- Building trust and credibility
- Asking for the sale in a way that feels comfortable
- Simple systems to build a consistent pipeline of enquiries
We’ll also look at how your personality can be a strength in sales—whether that’s listening well, building relationships, being thoughtful, or bringing genuine expertise.
Please note: This workshop is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.