Christmas is one of the busiest and most important trading periods of the year.
Whether you sell products online, operate from a shop, or provide services locally, your customers are deciding early - so you want to plan festive marketing that works for your business.
This practical online Business Gateway workshop will guide you to plan your strategy and finish with a clear action plan.
You'll learn how to:
- Set festive marketing goals and understand how your customer’s shop
- Spot what's happening locally and nationally, where your business fits in and who to work with
- Plan promotions bundles and vouchers, and make the most of key festive dates
- Turn Christmas activity into social media content and collaborate to drive engagement and sales
- Get your digital presence, website and Google Business Profile Christmas-ready
- Capture customer data through email sign-ups, giveaways and QR codes, and keep customers coming back in 2027 and beyond
By the end of the workshop, you'll have a practical festive marketing action plan and a clear set of priorities to help you increase visibility, engage customers and maximise opportunities throughout the Christmas trading period.
There will also be an opportunity to ask your questions about marketing and learn about the expert support available through Business Gateway.
Part of our 2026 Consultant Sessions series.
