What to expect from this webinar
Are you feeling overwhelmed or unsure where to start you’re your market research? Not sure how to stand out in a competitive market?
Market research doesn’t need to be complicated. This workshop will give you the tools, structure and confidence to understand your target market, analyse competitors and spot real opportunities so you can make smarter business decisions and grow with clarity.
You will learn:
- What market research is and why it matters
- The difference between primary and secondary research
- How to clearly profile your target customer
- How to analyse competitors meaningfully
- How to identify trends, gaps and opportunities
- How to turn research into practical business decisions
Book your place now and leave knowing exactly how to gather useful insights and turn them into confident next steps.
Want to find more local support?
Visit your local officeEssential Info
12th February 2026
18:00 - 19:30
Perth & Kinross
Webinar
Advertising & Marketing, Business Planning, Starting Up.
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