Market Research Made Simple

Learn who your customers are, what your competitors are doing and how to spot real market opportunities, so you can make smarter, more confident decisions.

What to expect from this webinar

Are you feeling overwhelmed or unsure where to start you’re your market research? Not sure how to stand out in a competitive market?

Market research doesn’t need to be complicated. This workshop will give you the tools, structure and confidence to understand your target market, analyse competitors and spot real opportunities so you can make smarter business decisions and grow with clarity.

You will learn:

  • What market research is and why it matters
  • The difference between primary and secondary research
  • How to clearly profile your target customer
  • How to analyse competitors meaningfully
  • How to identify trends, gaps and opportunities
  • How to turn research into practical business decisions

Book your place now and leave knowing exactly how to gather useful insights and turn them into confident next steps.

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Essential Info

12th February 2026

18:00 - 19:30

Perth & Kinross

Webinar

Advertising & Marketing, Business Planning, Starting Up.

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