LinkedIn can be much more than somewhere to post occasional business updates. This practical webinar will show business owners how to use the platform more strategically to support visibility, credibility, relationships and business development.
The session will explore how to strengthen your professional presence, identify relevant customers, partners and organisations, and stay visible within useful networks. It will also look at the value of comments, conversations and relationship-building, as well as original posts.
Attendees will learn how to use LinkedIn without feeling pressure to post every day, how to demonstrate expertise and credibility, and how to measure success beyond likes and follower numbers.
By the end of the session, attendees will have practical ways to use LinkedIn more purposefully to support referrals, partnerships and future opportunities.